Note: fancam only. I want to watch the whole show.
Chinese Cassies~ you're awesome! <3
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Part 2 of 2
'Haven't we met somewhere before?' "In my dreams?" <3
The unfortunate story behind Mnet and SM Entertainment
Last night's MAMA, hosted by Mnet, was certainly a feast for numerous Kpop fans out there. However, as enjoyable as it was, the event was (and still is) swamped with layers of controversy, with SM Entertainment's boycott being the eye of the storm. Mnet and SME appear to be mortal enemies, but many still remember the fact that they used to be very friendly with each other. Exactly what made them become such bitter adversaries? Let's examine the dispute between Mnet and SME.
What exactly is Mnet?
Mnet is a media company owned by CJ Media which focuses on music, media, entertainment and web content business. CJ Media is a part of CJ, a South Korean conglomerate that is one of the top five largest companies in the country. Mnet is involved in pretty much every aspect of the entertainment industry, ranging from album production, distribution, sales, management, television broadcasting, online media and many other businesses. With these expansion, Mnet has become a giant in music industry, with market share of 44% in album sales and over 20% in online music sales.
Mnet and CJ are also shareholders in major entertainment companies DSP Entertainment and YG Entertainment. Although they own no more than 20% of shares from each company, the fact that CJ is a conglomerate means the aforementioned companies are now affiliates of CJ. Smaller entertainment companies with famous names such as Shinwha, Kim Dong Ryul and Wheesung are "affiliates" of CJ as well. Similarly, 30% of JYP Entertainment is held by SK, another conglomerate that is one of top 5 largest companies in Korea, making JYP a faction with as much support as Mnet has.
How has SME and Mnet's relationship developed over the years?
Before 2008, SME and Mnet were quite friendly. MKMF, now known as MAMA, featured numerous artists from SME which were given many awards. However, during 2008, Mnet proposed to SME that they would like to be the distributor of music produced by SME; in return, Mnet would receive certain percentage of profit from the sales. Mnet had already been distributing music of JYP, DSP and YG, and with the right to distribute SME's music they would become undisputed leader in the industry. SME refused the offer as they had the ability to distribute their own music and did not feel the need to pay Mnet for a job that they could do themselves (SME's stance against this was well known even prior to 2008 as evidenced here). Mnet undoubtedly held a grudge against SME for obstructing their dominance of the industry, and the friendship ended there.
091121 3 TVXQ Members: “It Would Have Been Better If 5 Members Could Attend.”
Asia Pasific Music Awards 2009 Mnet Asian Music Awards (MAMA) was held at the Jamshil Indoor Gymnasium on November 21st, the six hour live from 17:00 to 23:00 will broadcast in 10 major Asian countries Japan, China, Thailand, Taiwan, Hong Kong, Philippines, Macau, Malaysia, Indonesia and Singapore simultaneously.
Three members of TVXQ namely Micky Yoochun, Xiah Junsu, and YoungWoong Jaejoong, who are in legal dispute with their agency SM Entertainment, regardless their agency’s decision to boycott the event announced their attendance at the awards ceremony and many are curious about the future of TVXQ.
On the 21st, the three members said through Mnet, “All five members will participate in various international awards at the end of the year as TVXQ,” and “So far we’ve been focusing a lot on overseas activities, therefore we feel sorry for all Korea fans who keep waiting for us.” The three members also said, “Through this music festival, we want to greet and say thank you to our fans,” and “It would have been better if all five members could attend.”
“We believe that as a festival that brings Asia together through music, the creation of ‘2009 MAMA’ is really important.” and “As Korea artists that has Asia-based activities, we feel grateful to have such an awards ceremony was created in Korea.”
091121 SM "The Three Members Had No Right To Receive The Award As The Representative Of TVXQ"
TVXQ's YoungWoong Jaejoong, Micky Yoochun and Xiah Junsu, who are locked in an exclusive contract lawsuit with their agency, attended the '2009 Mnet Asian Music Awards' at the Seoul, Jamshil Indoor Gymnasium and received the Best Asia Star Award.
To be exact, these three members of TVXQ accepted the award on behalf of all five members who received the award for their activities in countries around Asia.
With regards to this, agency SM Entertainment stated, "The three members of TVXQ had no right to receive the award on behalf of TVXQ."
They also said, "If Mnet was planning on giving an award to TVXQ, they should have contacted SM Entertainment for a replacement receiver but instead they invited only the three members and gave them the award. This is unacceptable."
A representative of Mnet stated, "We invited all five members of TVXQ to receive the award. However, two members did not respond, and the three other members came to receive the award," and "There were no problems with the receiving of the award as the three members even talked of the two members who could not attend in their acceptance speech."
Note: This article just got deleted off of DNBN.
Source: [sportschosun+DNBN]
Translation credits: jeeelim5@tohosomnia.net
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